If you start a blog about Hallyu in China, you can’t not have a post about My Love from Another Star‘s Kim Soohyun. He is hands down the most sought after Korean actor in China at the moment.
The Hong Kong division of American health supplement company Natural’s Bounty (自然之寶) recently launched a TV commercial campaign featuring their two spokespeople, Korean actor Kim Soohyun (김수현) and Chinese actress Tang Wei (湯唯).
Nature’s Bounty Hong Kong marketing manager was quoted, “Both Tang Wei and Kim Soo-hyun are currently enjoying great popularity as celebrities and are also known for leading healthy lifestyles.”
Kim Soohyun’s popularity among Chinese audiences is no laughing matter. Check out the Wall Street Journal article linked at the bottom of this blog – My Love from Another Star was such a hit in China, restaurants noted a surge in menu orders for the show’s food items, chicken and beer! He also performed at the Nanjing 2014 Summer Youth Olympics back in August, mouthing along to Mandarin lyrics in the opening ceremony. His popularity is so crazy, he doesn’t even need to actually know fluent Mandarin in order to be a guest singer at an Olympic opening ceremony!
Considering his mass popularity in China, you can be sure that Tofupost will have more articles about Kim Soohyun’s activities in China in the future.
For the rest of this blog, we have added the commercial videos and photos of Nature’s Bounty marketing campaign in Hong Kong. Enjoy!
- Marketing Interactive — Kim Soo-hyun and Tang Wei new faces of Nature’s Bounty
- Nature’s Bounty HK — Official Facebook page
- Wall Street Journal — Korean TV show sparks chicken and beer craze in China
- Korea Herald — Kim Soo-hyun performs at Nanjing Youth Olympic Games opening ceremony