For fans of T-ARA, the past couple of years have been rough. They’ve faced two member lineup changes (the additions and departures of Hwayoung and Areum), a bullying scandal that drastically tainted their reputation, the CEO of their agency Core Contents Media (CCM) stepping down, and most recently, their agency transfer from CCM to MBK Entertainment. However, with the press conference they held in Beijing last month, it seems like their career prospects are finally looking up.
On October 13, T-ARA held a press conference in Beijing to announce their plans to fully venture into the Chinese market. Representatives from both companies, Korea’s MBK Entertainment and China’s Longzhen Culture Development, were in attendance to officially sign their agreement and to speak briefly about T-ARA’s upcoming plans for 2015.
The press conference started with all six members introducing themselves in Mandarin. From what I can tell, T-ARA’s Soyeon had by far the best pronunciation. I was curious to know why her pronunciation was the best out of the group, and it turns out she had been repeating the same words for almost all their Chinese promotions. Whatever works, I guess. Following Soyeon, members Boram, Eunjung, and Jiyeon all had decent Mandarin pronunciation.
MBK Entertainment’s representative explained that the partnership was first initiated by Longzhen after Longzhen’s company representatives attended a T-ARA concert in Guangzhou. Since then, both companies have brainstormed ways to expand T-ARA into the Mainland Chinese market.
The CEO of Longzhen Culture Development was particularly enthusiastic at the press conference, rousing the audience of media and fans several times to excite the event atmosphere. It was much needed; the Chinese fans in attendance were relatively quiet considering the reason behind the entire event.
Longzhen’s CEO promised to fans and media at the press conference that T-ARA’s activities in China will not be limited to just concerts, but the group will also see activities in Chinese movies, TV shows, and product endorsements.
T-ARA’s next music release will be a remake of Chopstick Brothers’ “Little Apple”, a song that went viral in China earlier this year. The girl group will kick off their 2014/2015 Chinese activities with a concert in Shanghai on December 27, 2014.
Watch the full press conference below!